Ten years ago I wrote a story, in German, titled “Alptraum Internet”. I described the Internet as a nightmare for its users and many industries. Well, at least for print journalism the nightmare has come full circles.
As the New York Times reports today print is falling off the cliff as we speak. “The talk of newspapers’ demise is older than some of the reporters who write about it, but what is happening now is something new, something more serious than anyone has experienced in generations.”
The long standing link between the print industry and advertisement has been broken, the Times writes. And “executives do not expect to be able to repair it completely anytime soon”.
How can a print journalist beat that rap? By producing even more original stories, I guess.